Brand Marketing Strategy

DESKRIPSI

Pelatihan ini akan memberikan Anda pengetahuan dari konsep marketing sampai dengan  keterampilan yang dibutuhkan untuk membangun brand yang kuat. Anda akan belajar tentang brand management, marketing tools, teknik, mengembangkan positioning statement, menciptakan brand identity yang unik, dan mengukur keberhasilan kampanye pemasaran. Dengan pendekatan yang praktis dan interaktif, Anda akan siap menerapkan strategi pemasaran merek yang efektif dalam bisnis Anda.

TUJUAN

• Memahami konsep dan implementasi brand management
• Mampu mendesain brand yang sukses
• Mampu mengaudit dan mengevaluasi brand
• Mampu melakukan perencanaan media untuk brand equity
• Mampu melakukan perencanaan promosi untuk brand development

OUTLINE MATERI

• Concept Marketing and Brand Management

  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations

• The Brand Management

  • The Brand Management Process
  • Element of Brand loyalty

• Steps to helps brands connect emotionally to their customers:

  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands

• Develop a strong brand marketing plan:

  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions

• Conducting Brand audit and brand equity

• Measurement of the asset value of a brand

• Managing brand using point-of-sale (POS) data in managing brands

• Qualitative and quantitative brand research methodologies and approaches

REKOMENDASI PESERTA

• Brand Manager & Assistant Brand Manager
• Marketing Manager & Marketing Executive
• Product Manager
• Digital Marketing Specialist & Campaign Manager
• CMO (Chief Marketing Officer) & Marketing Director
• Business Unit Head / General Manager
• Business Development Manager
• Public Relations (PR) & Corporate Communication Specialist
• Creative Lead / Copywriter / Graphic Designer
• Trade Marketing / Field Marketing Specialist
• Business Owner / Founder / Entrepreneur (SME/Startup)