Brand Marketing Strategy

Manfaat Training:

• Memahami konsep dan implementasi brand management
• Mampu mendesain brand yang sukses
• Mampu mengaudit dan mengevaluasi brand
• Mampu melakukan perencanaan media untuk brand equity
• Mampu melakukan perencanaan promosi untuk brand development

Materi :

• Concept Marketing and Brand Management
  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations
• The Brand Management
  • The Brand Management Process
  • Element of Brand loyalty
• Steps to helps brands connect emotionally to their customers:
  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands
• Develop a strong brand marketing plan:
  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions
• Conducting Brand audit and brand equity
• Measurement of the asset value of a brand
• Managing brand using point-of-sale (POS) data in managing brands
• Qualitative and quantitative brand research methodologies and approaches

Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Jadwal :